wallet pass craft

Pass craft: small details that change the result

Logo sizing, the back fields, notification timing, where the code sits at the counter. Seven details most merchants skip, and they decide whether it gets used.

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The short answer

Seven details separate a card your customer uses from one they forget: logo sizing, face contrast, the back fields, notification timing and volume, where the code sits at the counter, what staff say in ten seconds, and how to migrate paper cards without losing anyone.

Latest

move paper punch cards to the wallet How do you move paper cards into the phone wallet? The problem is never the technology; it is the customer holding four stamps who refuses to start over. A two-week migration that honours what they earned. Read the post where to put your QR code Where should the QR code sit in your shop? The same code in two different places gives two completely different results. Five positions ranked best to worst, and why the winner is not the obvious one. Read the post

Create your loyalty card now

Pick the type, set the reward, share the QR code. Your customer adds the card to their wallet in under five seconds — with nothing to install.

Create your loyalty card now

The card is issued from the Niqati app. The download is free and the first card is created in the same session.