loyalty program numbers

Work out your numbers before you launch

Seven numbers decide whether your rewards pay off: how often they return, how much gets claimed, what it truly costs. One formula and one worked example each.

2 posts

The short answer

Seven numbers decide whether a reward programme makes money or loses it: the return rate, purchase frequency, redemption rate, what a point is worth, and your true cost. Each one gets a single formula and a worked example from a real sales report, with no accounting jargon.

Latest

what a loyalty point is worth What is one point actually worth in your shop? A point means nothing until you attach a value to it. How to set it from your margin, what rate is safe, and why a tidy number on the sign can cost you triple. Read the post calculate customer return rate How many of your customers actually come back? One formula tells you how many customers came back this month, and why the number you feel is always higher than the truth. A worked cafe example plus a benchmark. Read the post

Create your loyalty card now

Pick the type, set the reward, share the QR code. Your customer adds the card to their wallet in under five seconds — with nothing to install.

Create your loyalty card now

The card is issued from the Niqati app. The download is free and the first card is created in the same session.